By Tristán Elósegui Figueroa,Gemma Muñoz Vera
ISBN-10: 8441537097
ISBN-13: 9788441537095
El profesional de advertising and marketing del presente (no del futuro), necesita dominar el proceso completo por el que pasan sus clientes (`customer journey¿): desde los angeles captación de tráfico, los angeles optimización de los angeles navegación y de los angeles conversión, hasta las técnicas de fidelización más apropiadas. l. a. clave está en combinar los conocimientos de advertising and marketing con una alta capacidad de análisis. Lo que hoy llamamos advertising Analytics.
Este libro está pensado para que los responsables de empresas, directores de advertising, analistas digitales y todas aquellas personas que de una manera u otra ponen en marcha estrategias, definan correctamente sus tácticas on-line y midan con eficacia cada uno de sus pasos. Todo ello con una aplicación práctica de cada fase basada en un caso real.
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Marketing Analytics (Social Media) (Spanish Edition) by Tristán Elósegui Figueroa,Gemma Muñoz Vera
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