Opinião pública (Portuguese Edition) by Walter Lippmann PDF

By Walter Lippmann

ISBN-10: 8532637485

ISBN-13: 9788532637482

A burocratização, a impessoalidade das relações sociais na nova sociedade business e a complexidade dos problemas impedia que um indivíduo pudesse atuar ativa e conscientemente no cenário político e social como propunha a teoria democrática. Predominava agora a influência de grupos poderosos na administração da opinião pública. Neste novo ambiente, o que estava em jogo period o "pseudo-ambiente", ou seja, as imagens criadas indiretamente pela ação da mídia e do noticiário em nossos mapas mentais. São estas imagens estereotipadas da realidade que controlam os afetos e os rancores, e que determinam o humor do público. E elas resultam menos da capacidade cognitiva do indivíduo e mais da manipulação e administração do consenso social pelas partes interessadas.

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Opinião pública (Portuguese Edition) by Walter Lippmann


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