By Jaishri Jethwaney
ISBN-10: 9351508145
ISBN-13: 9789351508144
A first-of-its-kind ebook on social quarter verbal exchange in India that mixes recommendations with hands-on skills
Social zone verbal exchange is helping tackle concerns via influencing coverage and will be used to result in wanted behavioral swap one of the unique public. This publication not just highlights the theoretical underpinnings, perform, and talent of social quarter communications in India, but in addition offers an knowing of varied instruments and methods required in improvement verbal exchange encompassing social advertising and marketing, media advocacy, social mobilization, grassroots conversation, and company social accountability (CSR). by means of case experiences, it bargains the way to plan campaigns; write an idea observe, box document, and press unencumber, and successfully use social media to accomplish developmental application targets. The booklet discusses the various views of NGOs and software implementers, and is helping in knowing the corporate–NGO interface vis-à-vis CSR projects.
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Social Sector Communication in India: Concepts, Practices, and Case studies by Jaishri Jethwaney
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