Download e-book for iPad: The "Harry Potter" Brand. Sense of Community, Attitudinal by Lily Marfisi

By Lily Marfisi

ISBN-10: 3668032653

ISBN-13: 9783668032651

Master's Thesis from the yr 2015 within the topic Communications - Public family, advertisements, advertising, Social Media, grade: 17/20, , path: overview of the effect of a Person's feel of group on Attitudinal Loyalty and buy habit in regards to the Harry Potter model, language: English, summary: in the earlier decade, Harry Potter has develop into a multi-billion greenback model with hundreds of thousands of fanatics around the globe. The fan base group has constructed with the increase of the web and new technique of interplay. they've got had a true energy of determination over the brand’s managers, and are a key aspect to the good fortune of Harry Potter. This research will specialize in people’s experience of group and at the life of a courting among this feeling of neighborhood and people’s loyalty and buy behaviors in the direction of the Harry Potter brand.

The problematical to this learn is “How does a person’s experience of group effect its attitudinal loyalty and buy habit in regards to the Harry Potter brand?”.

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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior by Lily Marfisi


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